Sales & Variable OPS
CarSaver and Walmart Expand Program to Make Car Buying Easy
CarSaver to Open 250 Car Shopping Centers at Walmart Stores Bentonville, Ark. and Miami, Fla. – March 21, 2018 – Walmart and CarSaver today announced they will expand a program that helps customers save time and money when buying a car. CarSaver is the first and only...
NCM® Associates Acquires ConSept to Become Largest North American 20 Group Provider
Kansas City, Mo., April 4, 2018 – NCM® Associates has acquired the Virginia-based ConSept LLC, effective April 1, 2018, becoming the leading provider of automotive 20 Groups in North America. With this merger, NCM, the originator of the 20 Group process, will enhance...
Proactive Dealer Solutions Upgrades Automotive BDC Video Training Library
Proactive Dealer Solutions upgrades its BDC Central http://www.bdcexperts.com/solutions/bdc-central/ platform to include the industry’s newest library of interactive training videos. Backed by artificial intelligence, the platform measures performance, recommends...
BLACK BOOK & FITCH RELEASE 2018 JOINT VEHICLE DEPRECIATION REPORT
Annual Depreciation Forecast for 17%; ABS Pressures Stem from Higher Supplies LAWRENCEVILLE, GA (April 2, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced...
VBOOST VIRAL VIDEOS FOR AUTO DEALERS REACH 7 MILLION VIEWS
Auto industry viral marketing innovator helps auto dealers drive more referral business from their customer’s friends and family through unique shared “Customercials” Newport Beach, CA – April 3, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the...
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not...
3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place. Then the expectation gap opens up. Typical problems...
Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it's a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions in the automotive manufacturing industry and only 16.9% of executives in vehicle manufacturing....
Margin Compression Takes A Bite—How Will You Bite Back?
For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The truth is, the line’s been slowly dripping for years. But no one really noticed it until now—after a ceiling or wall has started to bubble, crack or crumble. Dealers’...
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