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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

4 Steps to Advertising that Converts

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does...

Let’s be Legendary

Let’s be Legendary

Every now and then you witness something truly inspiring.  I was recently reminded such an occurrence…. It was late December and I was watching the Fiesta Bowl. As many of you remember, this years match up was Clemson v. Ohio State. During the game, Clemson just tore...

MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

CHICAGO — April 20, 208 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with...

Freebie Friday: 6 Degrees of Separation

Freebie Friday: 6 Degrees of Separation

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means for dealership...

Who’s Looking Out for the Dealer?

Who’s Looking Out for the Dealer?

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford, 1909 A lot has happened in the automotive dealership world over the 115-year time span since Henry Ford and William Hughson of San Francisco signed the first franchise...

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