Sales & Variable OPS
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn't necessarily mean you should take it. Waiting to include those important details and...
Kimberly Cowan Joins CloudOne as Chief Strategy Officer
CloudOne today announced the addition of Kimberly M Cowan to the senior executive management team as the company’s Chief Strategy Officer, bringing a combination of strategic, sales, marketing, product and operational experience to the company. VANCOUVER, Wash....
BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS
LAWRENCEVILLE, Ga. (May 11, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4%...
Dealer-FX is a Participating Vendor in the General Motors PASE Program
ONE Platform gives GM dealers an industry-leading scheduling & tablet service drive solution Toronto, May 10, 2018 – Dealer-FX, the leading Customer Experience Management provider for automotive OEMs and their retailers, today announced that it has been selected...
In Car Sales, the Best Social Marketer Wins
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title...
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so many variables along...
Donate, Sell or Trade-In? Kelley Blue Book Helps Car Owners Make Informed Decision About Current Vehicle
IRVINE, Calif., May 10, 2018 – When shopping for a new car, knowing your current vehicle value plays a major role in whether equity will be applied toward your next purchase. With that value in hand, shoppers can make an informed decision to either trade it in to a...
Save Today…Gone Tomorrow
There is no question that dealerships are focused on cutting costs in 2018. We see it in our business, we heard it at NADA, and we talked with suppliers who were honing in on that message as well. Cut costs and track the reductions...a great objective for any business...
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For marketing to be effective, it must reach the right audience at the right time. I’ve seen plenty...
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