Sales & Variable OPS
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them,...
Why Don’t People Schedule Online?
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that...
LEASE CREDIT APPROVAL RATES RISE TO 70% FOR MAY
Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January CINCINNATI, OHIO (May 30, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering...
My Tablet is Better Than Your Smartphone
When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons. On a personal level,...
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today's marketing strategies.
Stable Car and Truck Market Last Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows a...
ADESA Dallas Honored for its Performance
CARMEL, Ind. – May 29, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), announces that today its ADESA Dallas location will be honored by U.S. Bank as 2017 Lease Return Segment...
Why Old School MPI Forms Are Outdated
Ujj Nath explains why old-school paper multi-point inspections are outdated and shares a better solution for dealers in this video blog.
Hard Facts: Creating Your Website | What Are The Best Website Plugins & Templates
You’ve been making noise on social media, but it’s time to get serious. You need a space that’s all your own— where your audience can come to see you and you alone! You’re ready to make the leap and make a website. Commiting to a specific platform and finding the...
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