Sales & Variable OPS
All You Need to Know About Auto Subscription Services
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.)...
Confident Financial Solutions Adds New Auto Repair Financing Option Fueled by WebBank
WebBank’s Nationwide Lending Lets Confident Financial Accelerate Expansion Plans BOULDER, Colo. and SALT LAKE CITY, Utah – June 11, 2018 – Confident Financial Solutions (“CFS”), the consumer finance platform redefining the car repair loan industry, and WebBank, a...
Advanced Facebook Marketing: Part 2
After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we...
Advanced Facebook Marketing: Part 1
Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally....
Actions Speak Louder Than Words — Is the “People Problem” You?
Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? Toni Anne Fardette will review how poor hiring...
Beyond the Last Click — Google Shares a Framework to Better Understand How Your Media Drives Real Business Impact
Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and various conversion paths on...
The Link Between Customer Experience and 74% Salesperson Turnover
Take a good look at your sales team. Most of them won’t be there next year. According to the latest NADA Workforce Study, salesperson turnover rates are out of control at 74%.1 That means if your dealership has 25 salespeople, 19 of them are leaving by year end....
Hard Facts: How to Keep Your Content Organized | 5 Free Tools
Creating a content calendar is no easy feat but it's absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today's Hard Facts we're going to focus on ways to...
OTE RELEASES NEW FIRST-OF-ITS-KIND TURN-KEY SOFTWARE SOLUTION ENABLING AUTO DEALERS TO MARKET & SELL AFTERMARKET PRODUCTS DIRECT TO CONSUMERS ONLINE
Westerville, OHIO; May 30, 2018 – OTE, a leader in technology for the automotive insurance and aftermarket product industry, today introduced a turnkey, e-commerce solution for auto dealers. The direct-to-consumer software application, the first of its kind, enables...
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