Sales & Variable OPS
How Artificial Intelligence is Influencing 2018’s Top HR Trends
Making way for a more technology-dependent future, AI is one of the latest tech spheres that has taken the entire world by the storm. It has always been a much-studied issue right from its inception. Moreover, it has evolved in multiple ways since. One of the primary...
Mid-Size Car Values Drop
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows where...
How to Reach Customers at the End of the Car-Buying Journey
Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for...
Alan Ram’s Proactive Training Solutions Appoints Ryan Spoerl as Vice President of Sales and Operations
June 12, 2018 Alan Ram’s Proactive Training Solutions, the industry leader in automotive sales and management training, today announced that Ryan Spoerl has joined the Company as Vice President of Sales and Operations, reporting directly to Shelley Ram-Saban, CEO. As...
How Digital Marketing Can Help Your Business
Traditional marketing is not enough to guarantee your success in the automotive industry. If you own a business and want to secure a spot in such a competitive environment, then you should be opting for the new internet marketing strategies that allow you to be better...
The Law of Attraction: What You Visualize, You Materialize
An Open Letter to All New Automotive Sales Professionals (Showroom & BDC) To all of my “new hires,” “green peas” etc….a warm welcome to the automotive industry! If you're looking for an industry with huge earning and growth potential, you've found it. The purpose...
Broken Links Lead to Broken Relationships
When I had the opportunity to move into the role of internet director at a Ford dealership in Escondido, I was excited about the responsibility, and of course, the pay raise. Not wanting to screw things up, I spent a good amount of time learning from the approach of...
AUTOMOTIVE INDUSTRY INNOVATOR JAMES GRACE LAUNCHES WIZELY, A PEOPLE-BASED DIGITAL MARKETING COMPANY
Connects brands with real people using rich customer data profiles WATERBURY, VT - Wizely, a digital marketing company focused on the intersection of advertising, analytics & product development, is launching today at the CMO Digital Insight Summit in Sarasota,...
How Small Dealers Can Win the War Over Size
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow. Of course, size...
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