Sales & Variable OPS
Blueprinting a High-Functioning & Profitable Internet Dealership (Part 1)
The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is...
Why AI Still Requires Humans
In this video blog, Ujj Nath shares why AI will never completely replace humans.
When Batman Decides a Recall Isn’t Enough
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when...
Drive Sold-to-Service Converts
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your...
Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern dealership. Twenty years...
BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS
LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of...
MAJORITY OF AUTO LEASES STABILIZE PRICES ENTERING SUMMER
55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June CINCINNATI, OHIO (June 14, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on...
The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The natural way to...
Tales of Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending. Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest their money wisely. ...
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