Sales & Variable OPS
Two startups each awarded $50,000 for ideas submitted for “Mercedes-Benz U.S. International Innovation Challenge”
TUSCALOOSA, ALABAMA, [June 28, 2018] – Mercedes-Benz U.S. International, Inc. (MBUSI) on June 19th selected two start-ups to receive $50,000 each as part of its “MBUSI Innovation Challenge”, an initiative aimed at engaging Alabama’s thriving startup community to...
Vehicle Disposition: Begin with the End in Mind
When acquiring used vehicles, having a defined strategy for how you intend to dispose of each vehicle you buy can help reduce confusion, increase efficiency, and also make your pricing strategy more effective. Combined, these calculate efforts contribute to your...
EasyCare® promotes Scott Jacobsen to National Director of Business Performance for SAVY®
NORCROSS, Ga. — June 20, 2018 EasyCare® (div. APCO Holdings) has named Scott Jacobsen as the National Director of Business Performance for SAVY®, the award-winning, dealer-branded mobile app suite designed to bridge the gap between the customer’s digital vehicle...
Is a “Little Bit Better” than your Competition Really a Great Customer Experience?
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training...
How Do I Start Video Marketing (Part 2)
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog.
Think Tank: Instagram Basics: What to Post & How Often
Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it's repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I'm sharing what practices to avoid, how often you should post...
Can-I-Afford-It-Moments: The Digital Tools You’ll Need
We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the micro-moments dealers...
Nicole Cockcroft Receives Cox Automotive Breakthrough Leader of the Year Award
Recognition Highlights Commitment to the Advancement of Women in the Automotive Industry ATLANTA, June 26, 2018 – Cox Automotive awarded its Breakthrough Leader of the Year Award to Nicole Cockcroft, services and parts manager with Headquarter Mazda, part of...
Is Facebook Important to Automotive Marketing?
CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
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