Sales & Variable OPS
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a birthday present for...
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appropriate tools which...
Six Questions Salespeople Should Never Ask
At some point in almost every transaction a customer will think, “Why are you asking me that?” Once in a while they will literally ask the salesperson the question aloud. Typically, this is the point when the salesperson stops - or nearly stops - the sale. In sales,...
Hard Facts: 2018 SEO Hacks for Pinterest | Pinterest for Business Tips
If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it's a platform I put considerable energy into, I found I wasn't getting that much engagement, and traffic was hard to come...
IAA Opens New State-of-the-Art Facility in Wichita
Newly Relocated Facility Boasts More Than 40 Acres of Storage Space WESTCHESTER, Ill. – July 27, 2017 – Insurance Auto Auctions, Inc. (IAA), a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services (NYSE: KAR), announced the...
Is Complacency Holding Your Dealership Back?
Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service, a fear of change has permeated the dealership. “Time, tough, training, resistance, transition, nightmare” — these are...
How to Put Google and Apple Maps to Work for Your Dealership
How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million...
VIDEO: Combat Margin Compression by Improving Your Time-to-Line
With the growing awareness of increased margin compression, many dealers believe they can simply sell more cars and make up the difference through increased volume. This may have worked in the past, but times have changed. Combatting margin compression will require a...
TradeRev, CarsArrive Network Partner to Offer Dealers Free Vehicle Transportation in 2018
CARMEL, Ind. – July 26, 2018 – TradeRev, a digital platform that facilitates live, dealer-to-dealer vehicle auctions, has once again partnered with CarsArrive Network to save dealers money while fostering an expanded, coast-to-coast auction marketplace. TradeRev is...
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