Sales & Variable OPS
Should Hyundai Dealers Accept the New Genesis Franchise Offer?
As Hyundai Motors America (HMA) and Genesis Motors America (GMA) suggested in their May 1, 2018, announcement, they have offered a proposed new Genesis Dealer Sales and Service Agreement to Hyundai dealers in most states. Dealers located in states like Florida and...
The Internet Revolution Part II: The Rise of Automotive AI
In 1995, the Internet became real for me… There was a moment for me – I was still in university, sitting in a Corporate Finance class, and I learned that the largest initial public offering (IPO) in history had occurred. NetScape. For me, this was when the Internet...
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”...
Are We Playing Whack-A-Mole with Recalls?
Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come. A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher,...
C+ on Leadership
Jack came enthusiastically into the waiting room reaching out for a handshake and pulling me in for a hug. “Dr. Merlot, thank you reviewing my Thesis on leadership for my MBA program. I extremely grateful you would take the time. I’m even more honored by the personal...
How do Chatbots Impact the Content Marketing of Tomorrow
Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing hard to frequently...
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand...
Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re...
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a staggering amount of potential within one target market that can be, with a few simple steps, tapped into and utilized. As an automotive dealer,...
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