Sales & Variable OPS
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms that contain their...
Witt’s Wise Words: Managing Your Sales Team
Should you focus more on your top producers, or help build up your lower producers? ELEAD1ONE Partner Bill Wittenmyer answers this question with some advice about managing your sales team in this week's edition of Witt's Wise Words.
Hard Facts: 2 Top Strategies For Retaining Millennials
This isn’t your Grandfather's workforce anymore. ? It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats don’t lie—43% of millennials will stay LESS THAN TWO YEARS within your organization! What's more? Less than 28%...
Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales
RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and presentations communications coaching service to help vendors to auto dealers win more sales. “Having spent almost two...
Client Command® Named to Inc. 5000 List of Fastest Growing Companies for Seventh Time
Cumming, GA, August 17, 2018 -- Client Command®, the automotive marketing leader in turning Active Shoppers™ into real customers, today announced that the company has again been named to the annual Inc. 5000 List of the Fastest Growing companies. This is the seventh...
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of Freebie Fridays.
Why QR Codes Failed: A Conversation of Relevance
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been in this space for a...
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities...
Profit By Action Quick Tip: Correct Invoice Presentation
Greg Ternoway discusses the best practices for presenting an invoice to a service customer.
Join us for Digital Dealer Las Vegas 2021