Sales & Variable OPS
5 Tools to Help Leverage Your Content For Larger Impact
Content creation is one of the biggest struggles for business owners in their marketing. For many, the question of “what is content” can be a little confusing. At a recent event I spoke at, I had the audience share their thoughts. Some of their responses ranged from...
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships. Introduced in August of 2017, “Questions & Answers” is a channel for anyone with a Google account to ask and answer...
Lose the Inflatable Gorilla: Leveraging Digital Strategies to Drive Event Traffic
We’ve all been there… Last month was slow and now we need to have a plan to increase traffic! What can we do that’s more time honored in automotive than have a SALE! To many dealers the word SALE means hanging price tags, balloons, radio station remotes, and full-page...
CDK Websites See Significant Organic Traffic Increases
The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits,...
ADESA Announces New General Manager at ADESA Phoenix
CARMEL, Ind. – August 23, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Rod Davis has been named general manager of its ADESA Phoenix auction. Davis has 25 years of auto...
Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves...
Profit By Action Quick Tip: Silent Salesperson
It's time you started making your Dealership space work harder for you and this Quick Tip gives you a simple and very effective way you can do that for under $30!
An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and potential....
Lane Alerts Ensure Manheim Clients Never Miss a Desired Vehicle
Real-time text message alerts give buyers a heads up during busy sale days ATLANTA – Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challenging during an auction...
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