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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Hard Facts: Instagram Tips! Get Discovered & Build Your Audience

Hard Facts: Instagram Tips! Get Discovered & Build Your Audience

Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you... FOR THE FIRST TIME! Which...

The Impact of Customer Lifetime Value (CLV) on Revenue

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership. If you divide your customer database into quintiles, you’ll discover that the top 20...

Social Media & The Boat That We Are Missing

Social Media & The Boat That We Are Missing

It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages of discussing...

Make the Most of Every Lead – in Any Market

Make the Most of Every Lead – in Any Market

The automotive industry has had a pretty good life the past handful of years. The good times can only last for so long. At some point, the market has to take a turn.  That’s not to say that everything is going to be doom and gloom, but the market has already started...

Google’s Latest Ad Updates

Google’s Latest Ad Updates

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership...

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