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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Witt’s Wise Words: Do You Know It All?

Witt’s Wise Words: Do You Know It All?

ELEAD1ONE Partner Bill Wittenmyer shares some advice for dealership employees with which they can improve themselves in this week's edition of Witt's Wise Words.

Own Your Market

Own Your Market

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.

Icon Responsibly

Icon Responsibly

When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a...

Facebook Gets Rid of Reviews and Changes to Recommendations

Facebook Gets Rid of Reviews and Changes to Recommendations

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5-star hotel, we have to go!”  or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to...

Keeping Your Physical Store Relevant in a Digital World

Keeping Your Physical Store Relevant in a Digital World

Digital retailing: we know it is coming. The point missed by most in our industry, though, is that physical stores and the in-person shopping experience are as important as ever. In fact, you might be surprised to learn that in the wake of digital retailing,...

Parts Sales: Money Doesn’t Grow on Trees

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically. The facts are, however, that the phrase started because sometimes there is money (revenue) that is simply...

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