Sales & Variable OPS
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others....
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of...
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a great tidbit or two of very applicable instruction. That’s what I’m going for here when looking at great customer retention ideas. They’re drawn from my years of experience and a...
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a misleading characterization. Granted, personalities who are drawn to a sales position in any industry, not just automotive...
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I know those who succeed will need to employ growth strategies and stay ahead of the tech curve. These imperatives are...
How Technology has Transformed Customer Service
Technology has increased by leaps and bounds. It's also greatly improved our lives. This impact spills over into the business world in several important ways. When you think back just a few years then take a moment to look around you today, you’ll see that technology...
Turn One-Time Visitors into Lifelong Customers
The objective for dealerships is profitable growth. All the things that dealers manage every day — customer interactions, vehicle inventories, CSI scores, training, facilities, retention, factory relations and many more — are to achieve this key goal — profitable...
AUGUST AUTO LEASE PRICES INCREASE BY UP TO 54% ON SEVERAL VEHICLES
Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect CINCINNATI, OHIO (September 21, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease...
Don’t Miss Revenue Opportunities!!
It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black. With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few...
Join us for Digital Dealer Las Vegas 2021