Sales & Variable OPS
Peer-to-Peer: Designing a Mentorship Program for Success
There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative...
Profit By Action Quick Tip: Business Planning 1 – Process
ProfitByAction.com Quick Tip on the Business Planning Process.
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: What % of my RO’s should I be inspecting? Answer: Every...
Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages....
Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers
Study Sheds Light on Differences in Perceptions and Where They Align San Francisco, CA—September 25, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto...
TradeRev Accelerates Expansion of North American Footprint
Digital Auction Solution and Dealer Support Deployed to Five New Markets CARMEL, Ind. — September 25, 2018 — TradeRev, North America’s leading dealer-to-dealer digital auction platform announced its expansion into five new markets across the United States. TradeRev is...
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct...
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic. Dealers also spend on traditional media to drive organic and direct traffic to their...
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology...
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