Sales & Variable OPS
Hard Facts: How to Decrease Your Cost Per Lead
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Are Your Most Profitable Customers Created or Made?
CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership's most profitable customers are created or made in this video blog.
Where Oh Where Has the Service Department Gone?
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party...
Using Customer Service as a Marketing Tool
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in...
Greenbriar Equity Group Invests in Vehicle Telematics Leader Spireon
Partnership with Greenbriar Expected to Accelerate Growth Strategy and Enhance Operational Flexibility IRVINE, Calif., Oct. 11, 2018—Spireon, the vehicle intelligence company, has selected Greenbriar Equity Group, L.P. (Greenbriar), a New York-based private investment...
Solera’s RedCap Reveals New Shuttle OnDemand Feature on Its Dealership Transportation Platform to Wipe Out Customer Waiting
WESTLAKE, Texas, Oct. 10, 2018 /PRNewswire/ -- RedCap Technologies, LLC ("RedCap"), a Solera Holdings, Inc. company, launched its courtesy shuttle alternative for its OEM/Dealership partners, following the successful integration of Lyft rideshare services into...
Profit By Action Quick Tip: Business Planning 3 – Team Meeting
ProfitByAction.com Quick Tip on the importance and the role of the team meeting as part of the overall Automotive Business Planning Process.
3 Keys to Developing Employees on the Phone (Part 3)
CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 3 of this 3 part video blog series.
Avoiding Digital Marketing Fraud
Over the past few years, digital marketing has been transformed by new technology and the flood of data that make it easier and more efficient to identify, reach, and convert potential customers and stakeholders. Auto dealers today can find, with relative ease, those...
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