Sales & Variable OPS
Freebie Fridays: Follow Up Calls
In this episode of Freebie Friday, Bill Wittenmyer explains why simply making follow up calls won't help sell more cars and offers advice on what to do instead.
Profit By Action Quick Tip: Manager’s Meetings
Andy Church shares a tip on how to make your manager's meetings more productive and will benefit your entire dealership operations in this Quick Tip.
Facebook Marketplace: A Dealership Primer – Part 3: Vehicle Merchandising
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed why effective...
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired the industry’s top marketing analytics provider to present dealers with the most holistic and actionable insight. November 19, 2018 -- Car Wars, the artificial intelligence (AI) phone solution for more...
Swapalease.com Releases Lease Trends Report for Third Quarter
Acura & Hyundai See Quarterly Demand Fall from Unfavorable Lease Policies CINCINNATI, Nov. 28, 2018 -- Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018....
Beyond the Postcard: Getting Results with Direct Mail
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy. Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via...
How to Use Social Data to Build a Successful Dealership Network
With the rise of social media, car shoppers browse these platforms to get real-time updates in the automobile industry as well as do some research about a possible purchase. The power of social media is undeniable. A recent study by Digital Air Strike proves the fact...
Spireon Secures U.S. Patent for Vehicle Inventory Management Technology
Company now counts 30 patents in its portfolio, with latest patent covering Kahu connected car solution for dealers IRVINE, Calif., Nov. 27, 2018—The U.S. Patent and Trademark Office has awarded Spireon, the vehicle intelligence company, a patent for its technology...
CRM Strategies to Drive Dealership Success in 2019
As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new CRM but aren’t...
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