Sales & Variable OPS
Hard Facts: Tracking Website Visitors – How to Know Who’s on Your Website
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
How to Drive Sales with Predictive Analytics
Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of transportation in between – forcing dealers to analyze their business from every angle. This means digital marketing, traditional marketing, social media, research...
5 Questions That Are Missing from Your F&I Customer Interviews
It is not what you know about your products that is most important, it is what you know about your customers. After all, customers don’t care what you know, if you don’t know them! Top producers sell more because they seek out and leverage powerful customer insights!...
Increasing Service Business Through Convenience – A Tactical Approach
What do the success of service-based companies like Uber, Grubhub, or Airbnb tell us about today’s consumer? We know that people are looking for retail experiences tailored to their individual needs and desires; that people are more empowered than ever before to make...
A Little Re-Tooling Can Get You Great Improved Results
A few years ago, I wrote an article titled, “It All Starts at the Top,” which generated a lot of interest primarily from readers aligning with the problematic day-to-day issues present in this industry. The primary issue was and remains a lack of top-down...
Collision Shop Liability Is a Serious Issue for All – Read This!
Unless you have been living under a rock outside of your auto business, you’ve heard of the $30 million-plus award against a franchised dealer’s Texas body shop for gluing a roof on a Honda Fit, as instructed by the insurance company, versus the 128 welds as it was...
Great Service Managers Follow a 4C Approach
Every time I ask service managers about the 4th C I get a blank stare. All service managers know about the 3 Cs: Concern, Cause, and Correction, but none seem to know what the 4th C is. Why is that? The answer is actually quite simple. The 4th C is not part of the...
Building Your Business by Building Your People!
“You don’t build a business, you build people—then your people will build your business!” –Zig Ziglar Wow! That’s powerful, isn’t it? Zig Ziglar was my hero for over 40 years. Even after his passing, his words still inspire me. Business men and women always say people...
Trade, Tariffs and Labor
By Champ Rawls, Succession Advisor, The Rawls Group The U.S. economy has been experiencing one of the strongest upward surges in years. The Bureau of Economic Analysis(1) reported that the real gross domestic product increased at an annual rate of 4.1% in the second...
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