Sales & Variable OPS
Common Currency
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a...
Turning Recalls from Trash to Treasure
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not...
Witt’s Wise Words: Why Inbound Phone Calls Aren’t the Cash Cow You Think They Are
In this episode of Witt's Wise Words, Bill Wittenmyer shares why dealerships shouldn't consider inbound phone calls as the cash cows that they have in the past.
Digital Air Strike’s Acquisitions Deliver New Targeted Advertising & Digital Retailing Solutions. Get an Unfair Online Advantage at NADA Booth 128-S
Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement...
Value and Values
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two different things. Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up...
Convert More Prospects with Smarter Trade-in Tools.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently surveyed 1,000 recent...
Freebie Fridays: Mentorship
VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this edition of Freebie Friday.
How Failing to Train Service Advisors Affects Profitability
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for...
Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019
BURLINGTON, Vt., January 15, 2019 – Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and...
Join us for Digital Dealer Las Vegas 2021