Sales & Variable OPS

If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with helpful video content, but search engines don’t always return the most...

Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and dynamic analysis of your own potential marketplace. But there are some...

It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune 1000 executives from companies such as Ford, American Express and Verizon responded to a recent survey that they are investing in or launching big data and...

When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month. Why is disconnected data such a problem? Here are two major reasons: 1.) If your...

On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their vehicle inventory. It's important to know exactly what these updates are, and how they should be leveraged as an automotive marketer....

Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper before they enter the...