Sales & Variable OPS
Mainstream Sedans and Vans Show a Lift in Values
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report illustrates the...
Make That Incoming Call Your Next Sale
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantages of digital, some...
The Bird Is the Word
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video telling a powerful...
Three Keys to Changes in Google’s Algorithm
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog.
Feature Tour™ Enables Auto Dealers to Protect Margins by Showcasing Value-Added Vehicle Features to Online Car Shoppers
SYRACUSE, NY – March 7, 2019 – SpinCar, the global leader in digital automotive merchandising software, announced today the launch of Feature Tour – designed specifically to help auto dealers and OEMs increase gross margins by showcasing the key features and options...
MARITZ PARTNERS WITH NORTHWOOD UNIVERSITY TO DEVELOP THE NEXT GENERATION OF AUTOMOTIVE LEADERS
The partnership will involve Maritz student internships, guest lectures and a scholarship LOUIS, MO., March 26, 2019 – Maritz, a leading provider of marketing services to the automotive industry, has partnered with Northwood University to help develop the next...
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in...
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video advertising should...
Social Selling: 4 Keys to Selling on Facebook
By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conversation, and whatever...
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