Sales & Variable OPS
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New York, your website is...
Freebie Friday: What’s the Perfect Length for an Email?
In this week's Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on the most effective length of e-mail for dealers.
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including "ups" in their vocabulary.
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that stories were the...
How to SPOT and STOP Policy & Shop Supply Abuse
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Do you know how much revenue your store is losing due to policy and shop supply abuse? During a visit to a dealership, I discovered $35,000 in revenue that had slipped through the policy cracks. That’s...
How to Speed Up Service Transaction Time
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your order is submitted. At the grocery store, checkout takes maybe a...
4 Questions to Ask Your Paid Search Provider
In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers have been sold on the fact that paid search is the answer to every digital marketing need, and that is far from the...
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the organic (free/unpaid)...
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office...
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