Sales & Variable OPS
Kelley Blue Book Announces 2019 Brand Image Award Winners
IRVINE, Calif., April 17, 2019 – Automotive brands are among the most recognizable, most valued brands in the world. There are few products more ubiquitous in our day-to-day lives than the automobile and capturing the hearts and minds of car shoppers could mean more...
Paper Contracts: Lack of Transparency Drives Vehicle Maintenance Warranty Chargeback Claims
Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto maintenance providers. The reason why, comes down to two factors, the dependence on paper transactions and lack of clarity on...
7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We are talking nearly half of the world’s population at a savvy marketer’s fingertips. To top things off, the average ROI...
Why Tesla Missed the Boat
If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than expected, missed...
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made. Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not...
Protect Your Dealership from Phishing
In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing attacks.
Classified Site’s Lead Quality, Who Provides the Most Value? Find out how Cars.com, Autotrader, CarGurus, Edmunds and TrueCar stack up on over 365k leads
4/15/2019 For Immediate Release Driven Data Classified Lead Quality Index - 2019 First Quarter Results Previously the automotive industry has been unable to measure the quality of the leads each classified site provides their dealer partners. Driven Data is the first...
Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows how spring...
Subaru Of Midland Odessa Becomes Official Sponsor Of 65th Annual ‘Fill The Boot’ Campaign Benefiting The Muscular Dystrophy Association
Subaru of Midland Odessa is proud to announce its official sponsorship of the 65th Annual 'Fill The Boot' campaign, organized by the Midland Fire Department and the Professional Fire Fighters Association of Midland Local 4405, in benefit of the Muscular Dystrophy...
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