Sales & Variable OPS
Recalls Aren’t Going Away
CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren't going away and why dealers should pay attention to them.
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less...
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Customers expect more...
Outsell Achieves Another Quarter of Record-Setting Revenue – Auto Marketing Platform Helping Dealers Retain Customers Even as Overall U.S. Auto Sales Weakened
Outsell platform is even more valuable in challenging economic times, as its impact on sales, service and retention is completely measurable MINNEAPOLIS, April 24, 2019 (GLOBE NEWSWIRE) -- Outsell, which offers the only AI-driven marketing automation platform for the...
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in football that the...
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in...
75% OF AUTO LEASE PRICES REMAIN STEADY INTO APRIL, FORD INCREASES PRICE ON SEVERAL MODELS
Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April CINCINNATI, OHIO (April 24, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the...
Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign
Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss CHICAGO, April 23, 2019 /PRNewswire/ -- Leading digital automotive marketplace Cars.com (NYSE: CARS) today...
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when...
Join us for Digital Dealer Las Vegas 2021