Sales & Variable OPS
3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today's shoppers move across their various connected devices looking for a seamless experience. Yet, when it comes to omni-channel,...
The Case for Two Factor Authentication
Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However, it is not just the...
Spiffit Added as Contributing Member on Fortellis Automotive Exchange™ Platform
DENVER, CO., April 29, 2019 – Spiffit, a leading provider of Software as a Service (SaaS) sales-incentive management applications, today announced that it has published a sales performance incentives funds management solution on the Fortellis Automotive Commerce...
How to Earn Your Competitors Customers – Conquesting Hacks
There's nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those people is on your website, but they're also on your competitors website AND in their store. Don't you wish you could capture...
Are You A Good Leader?
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also...
Witt’s Wise Words: How Dealerships Can Keep Credibility
In this episode of Witt's Wise Words, Bill Wittenmyer shares how dealerships can avoid losing credibility with customers.
Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as companies who should be...
Detroit’s Waymark Chosen Over Lyft For “Best New Tech” Award at 2018 Digital Dealer Conference in Las Vegas
Video ad startup Waymark wins top tech prize at premiere auto-dealer conference DETROIT, Nov. 9, 2018 /PRNewswire/ -- Detroit-based Waymark, an online platform for making premium video ads in seconds, took home the "Best New Tech" award at the Digital Dealer...
Profit By Action Quick Tip: Needs Assessment
Andy Church shares the importance of a needs assessment and offers some advice on how best to conduct one in this Profit By Action Quick Tip.
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