Sales & Variable OPS
The Importance of Doing Social Media the Right Way
DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.
Do Stitched Photo Videos Provide Value, or are they Outdated Technology?
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My...
The Digital Automotive Shopper Journey for 2019 and Beyond
As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usually revolved around...
Aim for Conversions, Not Likes
Your advertisements play on all of the popular radio stations during rush hour. Your billboards tower above the most heavily populated streets. Screens showcase your television ads during prime time. You even know your CPC, CPM, and reach of your social media...
Autotrader Names 10 Best Cars for Recent College Graduates in 2019
ATLANTA, May 21, 2019 -- After years of late nights in the library and the local pizza shop, a new set of graduates is finally ready to enter the "real world." Now, they just need the right car to get them there. Against the backdrop of rising car prices and looming...
Helion Technologies Becomes a CIS SecureSuite Member
Timonium, MD – May 21, 2019 – Helion Technologies today announced it has become a CIS SecureSuite® member. Through this membership, Helion is bolstering its auto dealership clients' cybersecurity defenses by leveraging CIS SecureSuite resources. The CIS Benchmarks™,...
AUTO LEASE PRICES REMAIN STEADY INTO MAY AS DEALERS PREPARE TO OFFER MEMORIAL DAY SHOPPING INCENTIVES
Several Entry-Level Cars Experience Price Increases, Allowing Dealers Room For Greater Holiday Weekend Lease Discounts CINCINNATI, OHIO (May 20, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on...
Witt’s Wise Words: There Are No Subs In Life
Bill Wittenmyer explains why life isn't a professional sport in which we can make substitutions in this episode of Witt's Wise Words.
Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls
There's nothing worse than selling a car and having to call that customer right away for an open recall. Andy Church shares why in this video blog.
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