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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

4 Tips for Creating Engaging Social Media Content

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't...

Coupons: What to Consider

Coupons: What to Consider

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s...

Maximize Your Profit With Omni-Channel Retailing

Maximize Your Profit With Omni-Channel Retailing

Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot into a dealership to buy a car. The new “front line” is online. Omni-channel retailing in automotive meets the customer...

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