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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

5 Easy Ways to Drive Traffic to Your Dealership’s Website

5 Easy Ways to Drive Traffic to Your Dealership’s Website

Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter what you do, can’t get those website traffic numbers to budge? Here are five easy ways to drive website...

Why Your Marketing Goals are All Wrong

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it's important to expect...

Preparing Your Service Department for the Amazon Threat

Preparing Your Service Department for the Amazon Threat

The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given...

Manheim Launches Its First All-Digital Auction

Manheim Launches Its First All-Digital Auction

Manheim Tucson Becomes Company’s First 100 Percent Digital Site To drive greater efficiencies for clients while helping to create a safer auction experience, Manheim debuted its first all-digital auction with a ribbon-cutting on Wednesday, May 22, at its Manheim...

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