Sales & Variable OPS
Hard Facts: View Your Website History – Wayback Machine
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award
This recognition emphasizes the importance of diversity in the automotive industry. Cox Automotive is donating $5,000 to the University of Michigan, Hall’s non-profit of choice. A disaster response vehicle is being donated to the American Red Cross on Hall’s behalf....
Hyundai Dealers that Subscribe to CDK Hailer Service to Offer Lyft Rides for Service Customers
FOUNTAIN VALLEY, Calif., June 25, 2019 – In the next several months, Hyundai dealers across the country that subscribe to Hailer service through CDK Global, Inc. (Nasdaq: CDK) can give millions of owners easy access to Lyft rides while their vehicles are being...
The Power of Managing the Now: Radically Improving the Vehicle Sale
By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help you manage before the sale. Your ad budget is robust, your website merchandises your inventory well, you capture leads, and you send emails and place...
Optimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns have stuck with you over the years. What do you remember about them? In all likelihood, it was the content, presented in a compelling way through...
Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I...
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to...
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are...
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA, a leading provider of Environmental Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and services, announced today...
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