Sales & Variable OPS
Manheim Celebrates One Year Anniversary of Manheim Express with Two New Enhancements for Dealers
ATLANTA, Ga. (July 25, 2019) – Manheim Express officially turns one year old this month—and there’s a lot for dealers to celebrate. Since the app launched in 2018, Manheim has continued to raise the stakes in digital wholesaling with a slew of new features designed to...
Kelley Blue Book Turns Old Vehicles Into Life-Saving Support For St. Jude Children’s Hospital
IRVINE, Calif., July 25, 2019 -- Kelley Blue Book was honored with the St. Jude Children's Hospital Partner Campaign of the Year Award for its 2018 "Turn Your Car into Good Karma" partnership with Charitable Adult Rides & Services (CARS). Throughout the...
Connected TV: The Future of Video Advertising
By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their current media...
Stuck for Website Content Ideas? Try This!
One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas...
2019 Women’s Car Buying Report: Key Takeaways to Maximize Sales and Service with Female Customers
By Jessica Roberts, Director of CSI and Retention, AutoLoop According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in...
Outsell’s New Mileage Estimator Predictive Model Helps Dealers More Accurately Target Consumers in their Customer Journey
Predictive analytics help dealers determine which communications consumers should receive, tailor dynamic content, and serve up timely and relevant on-demand campaigns MINNEAPOLIS, July 22, 2019 (GLOBE NEWSWIRE) -- Outsell, which offers the first AI-driven marketing...
Speed to Sale Must Become the Primary Focus for Used Car Success
PALO ALTO, CA, July 24, 2019 — J.D. Power Valuation Services recently reported continued strong used car sales through the first half of 2019. Though the market cooled somewhat in June, the month’s performance was still better than historic June figures. While this...
Spireon Appoints Industry Veteran Brian Skutta President of Automotive
Vehicle finance and franchise dealer segments combine forces for future growth IRVINE, Calif., June 12, 2019—Spireon, the vehicle intelligence company, today announced the unification of its vehicle finance, Buy Here Pay Here, lender, and franchise dealer product...
Autotrader Names 10 Hottest Used Cars for Summer 2019
ATLANTA, July 24, 2019 – Cannonballs into pools won’t be the only thing making a splash this summer. Thanks to Autotrader, car shoppers can spend more time soaking up the sun instead of endlessly surfing the web for the perfect used vehicle. Autotrader’s experts have...
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