Sales & Variable OPS
What My Mattress in a Box Taught Me About the Future of the Automotive Industry
By Eric Giroux, Director of Product, DealerSocket I did it. I pulled the trigger. I bought a foam mattress that arrived at my front door, compressed in a box, from a company I had never heard of. I didn’t know anyone who owned one. I had never touched (let alone, laid...
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
An auto dealer’s guide to long-term profitability in a world of declining front-end margins Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The...
SURVEY: 79.3% OF C-SUITE FINANCE EXECUTIVES EXPRESS GROWING NEED FOR ARTIFICIAL INTELLIGENCE BUSINESS TRANSFORMATION IN AUTOMOTIVE LOAN PROCESSING PROCEDURES
Majority of Customers Report Complaints in Lengthy Vehicle Financing Processes from Lenders BURNABY, BC (August 5, 2019) - Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the...
How Can Your Dealership Win Business from Recall Customers?
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the...
Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution
BURLINGTON, Vt., August 1, 2019 –Dealer.com, the premier digital marketing solution and partner for auto dealerships, understands the consumer’s car buying process has changed dramatically as technology disrupts the industry. As such, Dealer.com recently launched its...
AI: Challenging the Path to Purchase
By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our AI-enabled devices...
To BDC or Not to BDC?
By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a BDC usually...
Best Practice for Hiring a Trainer for Your Dealership
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Should You Send Holiday Cards?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
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