Sales & Variable OPS
Safety Experts at KPA Services Share Ways Employers Can Protect Their Workforce during National Heat Wave
LAFAYETTE, Colo. – August 8, 2019 – KPA, a leading provider of Environmental Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and services, announced today steps that any company can take to ensure their workforce is safe and...
Alternative Revenue Streams – Car Washes as Profit Centers
By Trevor Gile, Managing Partner, Motorcars Honda; and Partner, RFCarwash Consulting & National Carwash Solutions Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance, causing customer...
3 Tips to Increase Organic Website Traffic
By Steve Laureys, National Account Director for CallRevu's CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social...
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a...
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional states have introduced...
Force Marketing Launches Drive, a New Dynamic Advertising Platform
ATLANTA, August 5, 2019 (Newswire.com) - Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an...
AutoConversion Forms Media Partnership with FIXED OPS DIGITAL for Digital Dealer 27
Naperville, IL USA - August 5, 2019 - AutoConversion, a multimedia production company and advertising network that features a variety of B2B programming for automotive technology businesses, today announces a new media partnership with FIXED OPS DIGITAL to provide...
In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies. According...
Kelley Blue Book Names 10 Best Back-to-School Cars of 2019
IRVINE, Calif., August 6, 2019 – The 2019-2020 school year is right around the corner, and many parents and students are thinking about their transportation needs to campus and activities. With another semester about to kick-off, the editors at Kelley Blue Book have...
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