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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Using the Customer Experience Promise to Increase Sales

Using the Customer Experience Promise to Increase Sales

By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and position your dealership for...

Why Click-to-Call is a Flawed Metric

Why Click-to-Call is a Flawed Metric

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your...

The Customer Buy Center: A Better Way to Build Inventory

The Customer Buy Center: A Better Way to Build Inventory

By Tim Scoutelas, Director of Strategic Accounts, MAX Digital The used car market is ripe for dealers: Vehicle prices are rising, demand is growing, and days on the lot is dropping. According to Edmunds Q1 2019 Used Vehicle Report, pre-owned vehicle prices have...

Getting Service Recommendations Is Child’s Play

Getting Service Recommendations Is Child’s Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of...

Relationships Matter

Relationships Matter

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

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