Sales & Variable OPS
Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and dealer websites have...
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today's society and how dealers can lose business if they abstain.
E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousands of automotive...
Manheim Bids Farewell to Nick Peluso After a Distinguished 30-Year Career
An industry icon recognized for his bold vision, technological innovation and dynamic leadership ATLANTA, Aug 29, 2019 – Manheim today announced that Nick Peluso, president of Manheim Digital, will retire from the company on December 31. It marks the close of a...
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watching less TV – they’re...
Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool
Powered by Manheim M LOGIC, MMR introduces relevant inventory suggestions that help dealers find the right vehicle at the right price even faster. ATLANTA – With growing margin compression and uncertainty in the market, dealers increasingly need to leverage smart...
How Artificial Intelligence Can Reinvent (and Reinvigorate) Your Marketing Efforts
Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional weight that comes...
Digital License Plates Mark a Step Toward R&T Modernization
By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are becoming increasingly...
No BDC, No Problem: How to Manage a Sales Team That Does It All
By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Center) or any...
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