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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Is it Time to Take a New Look at Facebook Ads?

By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys...

Equity Mining’s Importance to a Key Swap

Equity Mining’s Importance to a Key Swap

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

7 Steps to Take Before Every Sales Call

By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for...

Forecasting Fixed Ops Performance – It’s the Little Things

The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior results. Here,...

Reaching the Older Consumers

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — but the most expensive too!...

Is Your Hair on Fire?

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome. For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of...

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