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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Maximizing Dollar per Unit in Operation

Maximizing Dollar per Unit in Operation

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

7 Tips to Turn Sales Calls into Customer Appointments

By Cory Wright, Director of Training for CallRevu More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask vehicle questions,...

How Will Robots Affect Driver Safety?

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced...

Key Value Drivers to Strengthen Your Business

By David A. Brackenbury, CFBS, Brackenbury & Associates  Value drivers, the intrinsic characteristics of an organization that buyers look for when deciding which company to buy, play a large part in the salability of a business, as well as its purchase price....

Digital Dealer 27 Takeaways: Going Beyond Personalization

By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing strategy to drive the...

Join us for Digital Dealer Las Vegas 2021