Sales & Variable OPS
Does Your Website Convert Traffic into Leads?
By Tim Duke, Senior Director of Performance Management, FusionZONE Automotive Online leads from your website close faster, at a higher rate and gross, than any other online lead. But the problem is that the majority of dealership websites, consistently convert less...
Accessibility is Good Business!
By Ed Barton, CEO, fusionZONE Automotive, LLC. That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or...
Survey Reveals Customer Pain Points in Financial Lending Processes, Lenders Heed Operational Efficiency Challenges
Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process BURNABY, BC (October 28, 2019) - Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today...
Lease Credit Approval Rates Rise to 72.9% in September
Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016 CINCINNATI, OHIO (October 28 ,2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a...
Cox Automotive Promotes Holly Capps to Lead Manheim Sales
Driven Data Launches New Marketing Platform to Lower Auto Dealer Advertising Costs
INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM...
Mobile-First Video – Next Wave of Mobile-First Revolution
By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells me that “Mobile-First...
How Video Leads to More Sales
Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Buyers Beware: Signing Dealer Agreements Without Reading Can Get Costly
By Erin Tenner, Esq., Partner, Gray•Duffy, LLP Many issues are arising from what’s becoming standard terms in dealer agreements, so if you’re not in the habit of thoroughly reviewing what the manufacturer puts in front of you to sign, it’s time to put down the pen and...
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