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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

Consistent Communication Strategy

Consistent Communication Strategy

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if your eye doctor...

Marketing That’s Moving the Metal

Marketing That’s Moving the Metal

By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased share of market but...

Connected Cars – Whose Data Is it Anyway?

Connected Cars – Whose Data Is it Anyway?

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rather eye-opening. ...

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