Sales & Variable OPS
From Speculating to Selling: Overcoming Sales Challenges with Technology
By Chase Abbott, VP of Sales, VinSolutions, Dealer.com & Digital Retailing Cox Automotive Inc. It has been more than a hundred years since cars first became available to the masses, and a lot has changed in automotive since then. In 2019, the vehicles themselves...
It’s Time to Move Beyond the Chaotic Dealer Website Experience
By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted to enjoy the walk, but all you could see and hear were barkers trying to grab your attention to play their games. Todays...
4 Critical Components of Effective Sales Training
By Mike Hirschfield, CEO, Assured Influence If you are not obsessed with investing in yourself and your team, youre not really obsessed with winning! Not everyone keeps score in business, but every score undoubtably matters. What is your next level? The best...
Job Management Makes or Breaks Your Bank
By Ed Kovalchick, CEO & Founder, Net Profit Inc. First off, if you havent calculated the worth in labor and parts sales of just one minute of your service or body shop technician time, do it. Dispatchmania Regarding vehicle job management, besides a very...
Seasons of Opportunities
By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. The holiday season is a wonderful time to reflect on the past year and count your blessings. Let me start by saying, Im not naive or unaware of the political,...
Interview with Derek DeBoer of TC Chevy
Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of a small auto group in Southern Oregon. Its a full-service dealership that offers a no-pressure, hassle-free shopping experience, selling both new and...
9 Benefits of Doing a Year-End Social Media Audit
By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools, and hacks to improve...
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic silo mentality is one of the biggest limitations in the industry today. This is particularly true with the automotive behemoths, where the...
Optimizing the Dealership’s Social Media Efforts
Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership’s social media properties.
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