Sales & Variable OPS
Seven Key Rules of Culture
By Dave Anderson, President, LearnToLead One of the areas worth stressing is the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in precise terms. Following are seven rules...
Intelligent Social Media Strategy
By Dane Saville, Co-Founder, Reunion Marketing Most consumers aren’t in the market to purchase a vehicle during each month. When they start looking, they use digital channels — a total of 19 of some 24 total touchpoints. Even after all of that legwork, just one in...
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives Urbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos (DMVs) for auto dealerships, greatly reducing the time and expense...
What’s Your Dealership’s Reputation Worth?
By Erik Nachbahr, CISSP President & Founder, Helion Technologies There’s an old saying, “Reputation is everything.” In the car business, this couldn’t be truer. Historically, car dealerships have battled with negative consumer perceptions and high levels of...
MAX Digital Launches Smart Trade Valuation Tool
MAX Trade Value leverages superior market data for quick and easy valuations CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a...
5 Ways Dealerships Lose Online Leads
By Andrew Tai, CEO, Motoinsight Our company does a lot of mystery shopping in order to better understand the industry. After filling out thousands of lead forms across dozens of brands and regions, we refined the avalanche of data and identified a few key insights...
Mastering Social Media
By Kathi Kruse, Founder, Kruse Control Inc. The list of skills a dealership marketer needs to succeed continues to grow and evolve. Every dealership needs to make deliberate decisions with their marketing strategy, but the increasing complexities leave many wondering...
Preparing for the Industry Ahead
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Leadership training for the next generation of auto retail leaders There is general consensus that the auto retail industry is in for material change in the years ahead. Many auto retailers may not be adequately...
Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities
Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and...
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