Sales & Variable OPS
Optimizing Your Process for Success
By Ted Rubin, President & Founder, ActivEngage, Inc. Elevating the Customer Experience Starts Within Being a dealer today is tough. Margins are getting narrower. Managing inventory is becoming increasingly difficult. Hiring, managing, and retaining staff is harder...
Embracing Online Selling Offers Advantages Far Beyond the Obvious
By Jack R. Nerad, Writer, Author, Radio Host, North American Car of the Year Juror Car buyers are more sophisticated than ever before, and with that added sophistication has come higher expectations. Many car buyers want a complete end-to-end online buying experience....
Website Tools Must Support Google Analytics Tracking
By George Nenni, Founder & Principal Consultant, Generations Digital A fascinating number of new digital retail and trade-in-valuation tools are entering the automotive digital marketing space. At the recent 2019 Digital Dealer Conference and Exposition in Las...
Three Key First Quarter Resolutions for 2020
By Dave Anderson, President, LearnToLead Einstein famously observed that insanity is doing the same thing over again and expecting a different result. Early in a new year is an ideal time to evaluate your dealership for “insane” behaviors and make needed adjustments....
Debunking the Succession “Misconceptions”
By Kendall Rawls, Director of Development, The Rawls Group Succession planning is often feared as complex, and with good reason. It is a multifaceted process involving a variety of interdependent areas that impact the other. Because of these complexities, general...
Rapid Recon Marks 10 Years Improving Used Car Profitability with Two New Solutions
Publishes Second Book, “Inventory is a Waste,” with Dozens of Dealer Success Interviews for Improving Turn and Profit Per Sale and Launches New Productivity Products PALO ALTO, CA – February 4, 2020 – Rapid Recon announced today its 10th-anniversary educating auto...
Dealertrack DMS Debuts New, Fully Integrated Solutions to Help Dealers Eliminate Operational Complexity, Capitalize on the Right Processes and Data at NADA 2020
New integrations give dealers the connectivity and efficiency necessary to optimize operations Draper, UT – January 31, 2020 – Dealertrack DMS, a leading provider of cloud-based technology solutions for car dealerships, will unveil a series of new, fully integrated...
Autotrader Names 10 Coolest Cars for Winter 2020
ATLANTA, January 30, 2020 – Winter weather is in full swing from coast to coast, with wet, snowy and icy roads challenging drivers across the nation. To help shoppers find cars that are both fun and safe to drive during the winter months, the experts at Autotrader...
Why Your Auto Marketing Needs Comprehensive, Vendor-Agnostic Data
By Jaden Miller, Content Strategist, 9 Clouds As an auto dealer, you know that each OEM and third-party vendor claims to know the “best” way for you to spend your marketing dollars. There’s always an angle; there’s always an incentive; and each tool — such as Facebook...
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