Sales & Variable OPS
DealerBuilt Continues Growth and Executive Team Acquisition, Appointments Shayne Forsyth as Vice President of Marketing
Grapevine, Texas, February 3, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) provider for automobile dealers nationwide, today announced the appointment of Shayne Forsyth as Vice President of Marketing. DealerBuilt is a high-growth technology...
Most Watched Sporting Event Translates to a Big Win for Cars.com As Car Shoppers Drive 554% Spike in Site Traffic
Genesis’ Big Game TV Commercial Results in 5530% Increase in Site Traffic on Cars.com After Airing; Hummer EV Debut Drove a 479% Increase on the Site to Used Models as Shoppers Await its Arrival CHICAGO – The Big Game last night drove an influx of car shoppers to...
Sales Persistence – When & Why It Matters
By Mike Hirschfield, CEO, Assured Influence You cannot give someone something that you don’t already possess. We all want others to believe in us, our ideas, and our products and offerings; but to what degree do we believe it all ourselves? Nothing can demonstrate...
2020: A Brand You, Year (and Decade)!
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Working with five dealer brands under four rooftops, I have had the pleasure of getting to know a lot of different people. There is a vast amount of knowledge and experience, stemming from all different...
Repair Process 2020: A Very Hot SEMA Topic Indeed!
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Repair processes for 2020 was indeed a very hot SEMA topic! If you have attended the Las Vegas SEMA/AAPEX shows, you experienced an automotive panacea like no other. Besides over 4,900 eclectic international...
Direct From Facebook: Drive Relevant Messaging for Parts & Service
By Amanda Flippin, Automotive Lead, Facebook Last month, we introduced the first of a regular column featuring exclusive insight from Facebook. This month, Amanda Flippin, an Automotive Lead at Facebook, based in Austin, Texas, shares her insight on driving relevant...
10 Dealership Social Media Best Practices for Beginners
By Kathi Kruse, Founder, Kruse Control Inc. Social media can be overwhelming, especially if you’re just starting. It feels unfamiliar and uncomfortable – as if someone asked you to paint a room blue and gave you a hammer and a screwdriver to do it with. If you’re new...
The Great CPO Disconnect
By Jeffrey Schwartz, President & Co-Founder, SureSale Consumer demand for CPO rises, so why aren’t franchise sales keeping up? Raise your glass and celebrate the ninth consecutive year of record CPO sales! In 2019, manufacturer certified programs sold more than...
Social Seen: February 2020
Subaru of Pembroke Pines Celebrates "Subaru Loves Pets" Subaru of Pembroke Pines celebrated Subaru Loves Pets Month by hosting its 4th Annual “Dog Appreciation Pawty,” sponsored by Craig Zinn and the Craig Zinn Automotive Group, which owns and operates Subaru of...
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