Sales & Variable OPS
Recall Completion Rates and Technology
By Dan Beres, Managing Partner, Recall Masters The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to...
Keep Up with Changing Customer Expectations
By Chase Abbott, Vice President of Sales, VinSolutions Have you noticed a change in your customers over the past decade? If so, you’re not wrong and you’re not alone. Today’s customers might ask fewer questions. They might come to the dealership knowing exactly what...
The Shocking Momentum of Genesis at Home and Digital Retailing
By Andrew Tai, CEO & Co-Founder, Motoinsight “Digital retailing is the future of automotive sales.” You heard it from the software providers, then you started to hear it from everyone else. If you’ve been tuned into the dealership community, the recent buzz about...
Make Progress or Make Excuses: It’s Up to You
By Peter Gary, Founder & CEO, Pinnacle Advertising According to American Statesman, Fredrick Wilcox, “Progress always involves risk. You can’t steal second base while keeping your foot on first.” This adage can apply to so many aspects of life, but I think it...
Prove It: A Guide to Full-Funnel Attribution for Dealers
By Brian Kroll, VP Sales & Strategic Accounts, Adtaxi Digital marketing has grown immensely from its early days, revolutionizing the automotive industry and transforming dealers’ relationships to their customers. Still, despite these many changes, one question has...
3 Things to Consider When Implementing A Digital Retail Solution for Your Dealership
By Steve Zabawa, Owner, Rimrock Auto Group As you evaluate digital retail solutions for your dealership, be sure to include input from your BDC and pre-owned managers. The BDC process is critical and you must understand that today’s buyers are different. They demand a...
Tips on Keeping Up with Consumer Engagement Challenges
By Scott Pechstein, Vice President, Digital Air Strike 1998: “Don’t get in a car with strangers” 2008: “Don’t meet people from the internet alone” 2020: Rideshare: “Order yourself a stranger off the internet to get into a car with alone” Just like technology and...
Profit Over Velocity: Examining the Ideal Inventory Model
By Merritt Critcher, Director of Product Management, DealerSocket’s Inventory+ Knowing your operation’s core inventory is your best weapon against margin compression. A veteran car guy explains why and reveals a better way to measure turn. When it comes to managing...
Why CRO Is Essential to Increase Sales on Your Auto Website
By Kurt Philip, Founder & CEO, Convertica Here’s something to consider. 80 percent of all car buyers look to third-party online sources before purchasing a new or used vehicle, and 32 percent of car buyers finish their research using online dealer sites. Given...
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