Sales & Variable OPS
Automakers Rising to Challenge of Producing Ventilators to Combat COVID-19, Says Globaldata
Manufacturers across the automotive industry are working at breakneck speed, and with some success, to produce and assemble critical ventilators needed to combat the coronavirus (COVID-19), says GlobalData, a leading data and analytics company. Mike Vousden,...
Digital Vehicle Sales a Winner Amid Coronavirus Pandemic, Says Globaldata
Digital solutions to new car purchase that avoid human contact are one area of retail that will get a boost from the coronavirus (COVID-19) crisis, says GlobalData, a leading data and analytics company. Mike Vousden, Automotive Analyst at GlobalData, comments: "With...
Dealer.com Receives Two Automotive Website Awards
Winner of U.S. Websites and Experience Optimization BURLINGTON, April 1, 2020 – Dealer.com, the premier end-to-end digital marketing solution and partner for automotive dealerships, was recognized for its outstanding website performance and personalization...
Turbocharge Your Owner Retention Program (ORP) Marketing
By Courtney Evans, VP Product Marketing, Affinitiv Most auto dealerships do some or all of their service marketing through manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name -- to retain customers. But how well do these programs...
3 Ways Marketing Automation Can Help You During COVID-19
By Ilana Shabtay, Director of Marketing, AutoLeadStar As the coronavirus continues to impact our daily lives, we’re all questioning the long-term effects of this crisis and how it will impact business. And while this is an uncertain time, to say the least, there may...
Market Pulse: COVID-19’s Impact on Online Car Shopping
By Chris Martin, SVP of Customer Development, Client Command The impact of COVID-19 is shaping every aspect of life. Dealerships across the U.S. are seeing less showroom traffic/a drop off in sales or are temporarily closed to protect the spread of the virus. To...
4 Ad Targeting and Retargeting Steps to Boost Your Digital Ad Strategy
By Shelley Washburn, President, GSM By 2021, digital ad spend is anticipated to exceed $375 billion. If you’re putting a portion of your marketing budget into that pool, you need to make sure your ads reach the right people at the right time with your ad targeting and...
What Dealerships Need to Know About Getting Financial Stimulus Money
By Digital Dealer Small Businesses are eligible for SBA loans for two months of payroll, and repayment will be forgiven if the rules are followed. The $2 trillion Phase 3 Stimulus package couldn’t come soon enough for many small businesses affected by the coronavirus...
Less Is More: Optimizing Websites Through Design
By Kristopher Nielsen, eCommerce and Guest Experience Manager, Soave Automotive It sounds counterintuitive, but heat-map testing confirms it: When it comes to your website, it’s not about merchandising; it’s about providing a route for car shoppers to sort and filter...
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