Sales & Variable OPS
New Rules of Engagement for Remote Car Shoppers
By Noah Lee, head of product consulting, Dealer.com In a world where we’re federally mandated to stay six feet away from others, businesses are leaning on e-commerce channels more than ever. Certain factors of the car buying process, like multi-ton products and...
What’s Next in Tier 2 Advertising? Making the Case for “Direct-to-Dealer”
By Alex Russo, Director of Product Management, CDK Global I am hearing many dealers questioning the digital strategies used by their agencies and vendors in the Tier 2 advertising space. Given the history of Tier 2, and how much these programs have changed in recent...
Dealer Venom Acquires WebKite Technology
PITTSBURGH, Pennsylvania., April 13, 2020 -- Dealer Venom, the automotive industry's most-advanced and most-scalable dealer website solution, today announced that it has acquired the technology from WebKite, Inc. WebKite developed a digital advertising and search...
Cox Automotive Dealer Software Solutions Brands Launch Business Continuity Resource Hub for Dealers
Today, April 9, 2020, Cox Automotive’s Dealer Software Solutions brands, Dealer.com, Dealertrack DMS, VinSolutions and Xtime, will launch a new Business Continuity Resource Hub for dealerships looking to resolve some of the unprecedented challenges brought on by the...
Recall Masters Supports its Auto Dealers with Special COVID-19 Response Kit to Help Handle Service Customers
April 8,2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help...
Auto/Mate Integrates Dealership Management System (DMS) with Bluejay Reviews
Integration helps dealers maintain and grow their online reputation Albany, N.Y. – April 13, 2020 – Auto/Mate Dealership Systems is announcing it has completed all dealership management system (DMS) integrations with Bluejay Reviews. With the online reputation of a...
Sorry, Your Customers Aren’t Buying It
(Photo by Bloomicon - Stock.Adobe.com) By Ashley Sparks, Client Operations Director, Regional Account Manager, Pinnacle Advertising & Marketing Group “Huge Selection!” “Big Savings!” “We’re Overstocked!” “Lowest Prices of the Year!” “Spooktacular Pricing!” “Black...
Q&A with Facebook: Interview with Katie Benesch, Digital Retail Lead at Facebook
In this interview, we talk with Katie Benesch, Digital Retail Lead at Facebook. In her role, Katie helps automotive shopping sites activate Facebook’s full suite of apps and services to drive customer acquisition and dealer success. Note: The following interview took...
The 2019 Buy/Sell Market in Review and Expectations for 2020
By Erin Kerrigan, Founder & Managing Director, Kerrigan Advisors 2019 was the second most active buy/sell market since 2014 with 230+ completed transactions (see Chart 1), an impressive accomplishment for a market that got off to a slow start. In the first half of...
Join us for Digital Dealer Las Vegas 2021