Sales & Variable OPS
Close Deals with a Blended Sales Approach
By Bill Wittenmyer, VP of Sales, Layered Apps and Competitive Accounts, eLead Many dealers have seen their online shopping tools be used nearly twice as much over the past six months. With inbound calls also continuing to rise, it seems consumer behavior modification...
Dynamic Creative Optimization (DCO): Science Fiction or a New Video Strategy?
By Thomas Pearce, Senior Director of Interactive UX Strategy, J.D. Power | Autodata In 1956, American science fiction writer Philip Kindred Dick wrote a short story (later turned into a movie) set in futuristic 2054 about a police department that specialized in...
Google Updates Department Listings in GMB for Car Dealers (Again)
By Greg Gifford, VP of Search, SearchLab A few months ago, I wrote an article explaining the new update to Google My Business (GMB) rules for car dealers. In March, Google changed the rules for GMB and added an exception for auto dealers – now dealers are allowed to...
Marketing by Personas and Not by Your “Target Market”
By Brent Wees, Founder, Idea.meet.plan Many of us understand our target market, and we actively communicate with them every day through a blend of online and offline strategies that we hope will make them customers. But are you looking beyond the target and dialing...
Optimize Your LinkedIn Network to Build Your Personal Brand
By Melanie Borden, VP of Marketing, Celebrity Motor Cars At the end of 2019, I asked myself what I could do better in 2020. I reflected on how I could best make use of my marketing knowledge to help others in our company in 2020, while also bringing value to myself. ...
How to Find the Right Balance with Your Social Media Marketing
By Kathi Kruse, Founder, Kruse Control Inc. Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives, and careful measurement, all of which ultimately produce leads for your dealership. Yin-Yang...
What Inventory Management Really Is
By Scott Dreisbach & Richard A. Secor, CEO & CIO, Valuinsight, LLC. In automotive sales, inventory management can either increase revenue, sometimes up to 10 times as much, or cause a single lot to go out of business forever. After analyzing inventory data...
In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature
MIAMI, FL– August 25, 2020 - AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its inventory boosting feature as a part of its Acquire solution. Dealers using Acquire are now able to enter pre-set conditions...
Dealerpeak Leveling the Playing Field for the Automotive Industry
As is the case within most sectors of the U.S. economy, the impacts of the coronavirus have dealt a devastating blow to the American automotive industry. This pandemic has highlighted the difficulties faced by many small-town, family-owned, independent dealerships;...
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