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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Sales & Variable OPS

The Right Way to Do Service Drive Appraisals

The Right Way to Do Service Drive Appraisals

By Darren Militscher, Senior Strategic Growth Manager, DealerSocket Pre-owned inventory is scarce, yet dealerships have a natural advantage when it comes to acquisition, due to the dozens of vehicles going in and out of their service department every day. Most dealers...

Why Google Ads Are a Great Investment for a Car Dealership

Why Google Ads Are a Great Investment for a Car Dealership

 By Ben Stewart, PPC Analyst, SmartSites Choosing advertising is difficult. In a car dealership, one of the most challenging parts of the numerous decisions for a general manager, owner, or internet director (I was one and we go by many titles!) is knowing where to...

How to Leverage Your OEM Action List

How to Leverage Your OEM Action List

By JoAnn Bedenbaugh, Sales Director, Volie Connected cars are generating new lists of prospects: customers whose cars are telling them they need a service. You’ve likely received what we’re calling an “OEM Action List” of these customers from your manufacturer. Prompt...

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