Sales & Variable OPS
What Zillow Can Teach Dealerships
By Meredith Steiner, Sr Director, Marketing, Foureyes So I bought a house this month. And I found it with the help of an automated email. If you haven’t been in the real estate game in the last few years, you may not be familiar with Zillow, but in August 2021 it...
automotiveMastermind Helps Dealers Drive Sales & Acquire Inventory from Untapped Sources Amid Ongoing Inventory Shortages
Announcement from automotiveMastermind Enhanced offerings let dealers tap into new sales and acquisition opportunities across their service, conquest and loyalty portfolios. automotiveMastermind® (Mastermind), part of IHS Markit (NYSE: INFO) and a provider of...
AutoAPR® Hires Automotive Digital Retail Veteran Rob Hubbell as Vice President of Sales
Announcement from AutoAPR Hubbell brings more than two decades of automotive digital retailing experience to the role with executive sales leadership positions at DealerSocket, Edmunds and AutobyTel AutoAPR®, a payment engagement company that reduces friction points...
DealerPeak Partners with Dealer Wizard to Aid Inventory Shortage with to the Penny Lease Offers Across Multiple Dealer Locations
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced a partnership with Dealer Wizard that will help dealer groups share to the penny offers with customers to increase inventory and monthly...
How to Close Your Month in Two Business Days
By Travis Peterson, Product Owner, One View In my former life as a Controller, I was always aiming for a fast and accurate month-end close. Our business office typically closed the books within five to seven days. Is that a realistic deadline? Not according to...
Why You Need Digital Selling
By Ron Morrison, CEO, Pureinfluencer Think that having a website with a digital retailing tool means that your dealership does “digital selling?” Think again. First of all, there’s a vast difference between the two concepts. They’re not the same thing, but they do...
PureCars Appoints Guy Super as CRO, and Kate Colacelli as CMO
Announcement from PureCars Seasoned Industry Veterans Added To Accelerate Growth Through Brand Strategy and Acquisition PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced the appointments of Guy Super as Chief...
Data Axle Acquires Lake Group Media and DonorBase
Announcement from Data Axle Combination enhances multi-channel marketing capabilities and powerful data sets including two leading nonprofit cooperative databases under one roof Data Axle, a leading provider of data, data-driven marketing and real-time intelligence...
New Nationwide Study: Walk-Around Videos Increase Auto Dealership Consumer Engagement Nearly 50%
News announcement from LESA Automotive As Next-Gen consumers come of age, video as a motivational and purchasing tool is on the rise. What is the current impact of video for automotive dealers as they look more and more to online platforms to market and sell their...
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