Sales & Variable OPS
Solutions to Reducing “Time On Task” During Reconditioning Process
Mike Boyd, iRecon Senior Business Development Director and Founder, Cox Automotive Inc. Prolonged new vehicle inventory shortages coupled with supply chain disruptions are pressuring dealership management to find or better leverage new revenue streams. One such...
Benefits of Empowering a Dealership’s Accounting Staff
Michael Panozzo, Performance Manager at Dealertrack DMS, Cox Automotive Inc. While auto dealerships are constantly looking for new ways to become more profitable, they rarely focus on the potential—and all too often underutilized--contributions of their accounting...
Making The Most of the Inventory Shortage
By Jose Morales, Director of Strategic Partnerships, Applied Concepts We all know that with the current inventory shortage, it is pretty easy not only to sell a car but to make a healthy profit. The question is, at what cost? The sales staff at auto dealerships have a...
To Be Successful, Stop Talking About Yourself!
By Tim James, COO, FlickFusion Video Marketing A very interesting article by Entrepreneur shares an analogy about how marketing is a lot like dating. The article explains that marketing is essentially about building relationships with your consumer audience. Most...
The Metaverse and What it Could Mean for Your Dealership in the Future
By Natesh Muthalan, Lead Consultant, Infosys The traditional way of purchasing a vehicle has changed significantly with the evolution of the Internet, where research and buying decisions happen before the customer even reaches the dealership. The pandemic shifted...
Is the Road to the Sale Dead?
By Sean Reyes, Chief Marketing Officer, Recall Masters For decades, dealerships have followed a specific formula when dealing with car shoppers. Why? Because, for the most part, it worked and led to not only a sale but a transaction that would ultimately result in...
Should We Say Goodbye to F&I for the Sake of Customer Experience?
By Arnold Tijerina, Director of Business Development, Dealer World In this day of shrinking front-end margins on vehicles, you have dealers increasingly battling it out at auction for used car acquisitions and customers demanding a more streamlined buying process....
Good-Bye, Mr. Sales Manager
By Tom Kline, Lead Consultant & Founder, Better Vantage Point This is a real letter of a real dispute from a real customer who was really upset. The content is real. (The content inside the parenthesis is not.) “Good Day, Mr. Sales Manager (Who every car dealer...
5 Practices of Successful Sales Managers Today
By Dan Dulik, Director, Product Marketing, CDK Global/Elead As a dealership Sales Manager, your role is to build, cultivate, and manage your team. But how do your responsibilities change when there’s virtually no new inventory on the ground and your sales team may...
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